solo stack

Newsletter

One email a month.

What we built, what we learned, and what is worth knowing. One story about something that cost a business time or money, and the fix you can do on Monday. No sales sequence. One click stops it.

  • At most once a month
  • About four minutes
  • One click to leave

Example subject lines. Every business and figure in them is invented.

The shape of it

Four things, every time, in the same order.

So you know within ten seconds whether this one is worth your four minutes.

1

One thing that actually happened

A real problem out of real work. The business is never named and every figure is changed, but the shape of it is exactly as it was.

2

The fix that costs you nothing

The version you can do on Monday with what you already own. Sometimes that is the whole email.

3

When not to build anything

If the right answer is a tool you can buy for forty dollars a month, the issue says so and names it.

4

What got built last month

Three or four lines, dated, so you can see what is possible.

A sample issue

Read a whole one first. Decide after.

Inbox
SSoloStackto youAbout 4 minutes

The quote that looked $9,000 cheaper

1What happened

Three prices for the same job

A home builder had three prices in for the same framing package. The lowest was $73,600. The next one up was $82,790. Nine thousand dollars is a lot to walk past, so the low one was about to get the work.

It was not the cheapest. It was the shortest. That bid had not priced the engineered beams, the crane day or the tall wall details. Put on the same rows and priced like for like, it came out $2,750 dearer than the quote it appeared to beat.

The two bids, as quoted and priced like for like

Nobody was being dishonest. Three suppliers wrote three quotes the way they always write them. What was missing was anything that put them side by side.

2What to do about it

The version that costs you nothing

Take the longest quote and use its line items as your checklist. Go down the other two and write "not quoted" beside anything missing. Then ask each supplier one question: is this excluded, or are you assuming somebody else is doing it.

3When not to build anything

A spreadsheet is often the right answer

If you take three prices twice a year, a spreadsheet with the line items down the side does this properly. It stops being the right answer when you do it most weeks, or when someone else has to do it the same way every time.

4What got built

Shipped last month

  • A board for a shop that takes special orders, flagging anything still unplaced two weeks after the deposit.
  • A site checklist that keeps working on a tablet with no signal.
  • An import screen that shows the rows it does not trust before it writes any of them.

You are getting this because you asked for it. One click takes you off the list.

Written for this page so you can see the shape of one. It is not a back issue, and every business, figure and date in it is invented.

No small print

How often it comes, and what happens to your address.

1

email a month, at most

Some months there is nothing worth sending, and then nothing is sent. No sequence runs in the background.

4

minutes to read

One story, one thing to do about it, one honest recommendation and a short list of what got built.

1

click to leave

The link is at the top and the bottom of every issue. Your address is never sold, rented or passed on.

Worth your address if

  • You run the place and you sign the cheques.
  • Your best system is a spreadsheet, a whiteboard or your own memory.
  • You have been quoted for software before and could not tell whether the number was fair.
  • You would rather understand a decision than be sold the answer to it.

Give it a miss if

  • You want tips on writing software. This is written for the person paying for it.
  • You want something weekly. Filling a schedule is how newsletters get bad.
  • You are after discount codes and launch announcements. There are none.

Get the next one

Or, if you have something that needs building, start a project.