Every bride, from her first appointment to the day she collects.
RingUps runs the front and the back of a bridal boutique: who is in which fitting room, what has been ordered for a named bride, what she has paid, and what still needs chasing. It replaced a calendar, several spreadsheets and a separate till.
Bridal retail and appointments. Built for a bridal boutique.

Every name, figure and date in these pictures is invented. The screens are the real software.
- stages every special order moves through, from deposit to pickup
- 6stages every special order moves through, from deposit to pickup
- languages on the boutique's own booking page
- 4languages on the boutique's own booking page
- or so reports, each with its own date range and a download
- 30or so reports, each with its own date range and a download
These describe the software, not the boutique's business.
The business
A bridal boutique. Appointments run long, gowns are ordered from designers months ahead, and money is taken long before anything is delivered.
Before
The calendar did not know what she bought
Bookings lived in one tool, orders and payments in others, so nobody had the whole bride in one place.
Orders went quiet
A gown that was never placed with the designer came to light when the bride rang to ask about it.
Deposits flattered the month
A deposit went into the till as a sale, so spring looked like a record and summer paid for it.
What we designed and built
One record per bride, and everything hangs off it.
- 1She books
- 2Deposit taken
- 3Ordered from the designer
- 4The gown arrives
- 5Fittings
- 6She collects
Inside the software
What it does, on the real screens.
A day by fitting room
One column per room, drawn to the minute, so a double-booked room shows at a glance and blocked time shows as blocked. Booking requests that need approval sit at the top, each one holding its slot.

- 1Requests holding their slot
- 2One column per room
- 3Blocked time
- 4Notes for the day
A board that does the chasing
Every gown ordered for a named bride sits in one of six stages. Orders not yet placed, late to arrive, unconfirmed by the designer or waiting too long for pickup are flagged in plain words.

- 1What needs chasing today
- 2Six stages with the designer
- 3Not ordered yet
Deposits held as money owed
A deposit stays on the books as money owed to the bride until she takes the gown home, then it becomes a sale. Forfeited deposits are tracked on their own.

A morning brief
The day opens on what needs doing: who is coming in, which brides have no appointment close to the wedding, balances owing, and the month so far against the goal.

Reports with a download
From the daily summary and sales tax to closing rate and floor stock aging, each report has its own date range and saves as a spreadsheet file.

On the phone
Brides book themselves. Staff run the floor from a phone.
The boutique has its own booking page. Open times are worked out from the store's own rules, and an appointment type can charge a booking fee by card. Staff get the same store on a phone, with a tab bar for the shop floor.
- Only times that are really open can be picked
- Some appointment types wait for the store to approve
- Confirmation and reminder emails go out on their own


The result for the business
What changed day to day.
A good month is a real month
A deposit counts as a sale on the day she collects, so a busy spring of deposits stops looking like a record month.
Nothing goes quiet
A gown nobody placed shows up on the board weeks ahead, not when the bride rings to ask.
Anyone can cover Saturday
The bride, her order and her balance are on one screen, so the person at the counter can answer without finding the owner.
More screens
More of the same system.

Honest limits
What it does not do
- Text messages are built in but not switched on yet. Emails go out today.
- It does not place orders with designers. It shows which ones still need placing.
- It does not do the books. Reports download as spreadsheet files for whoever does.
Ownership
What they own
- Theirs from the first day.It runs in accounts in their business's name, not ours.
- Their records come out whole.Everything can be downloaded in one go.
- Anyone can pick it up.Built with ordinary tools and written down in plain words.
Does your business work a bit like this?
Tell us the part of your week that is worst. The first call is thirty minutes and free, and you get a written price before anything starts.